We love to play in the outdoors and appreciate all you do to put on fantastic events. To help with ensuring you get the most out of your attendance and a significant activation with your base, here are some tips that we've put together that we've found to be successful in reaching our customer base. 

Marketing

• Create a Facebook Group for your brand and/or event. If you're event is XYZ events, create a XYZ Fan Page or XYZ Have you noticed that you're organic reach (amount of people that see a post without paying to promote it) is only a tiny fraction of your audience? Typical organic reach is only 0.5 to 3%. 
• Live stream via Facebook/Twitter/IG. 
• Mail a postcard, something simple like a 4x6 with a call to action can be huge! Think about how little mail you get now compared to even 5 years ago. You at least look at it right? If you got a $5 off coupon for sign up, there is a great chance that you're going to use it or at least keep it sitting somewhere visible for a good long while while you ponder it. So even if it's not used, that's a lot of "page impressions" per say! Bulk mailings with the post office can be done via an excel spreadsheet of addresses and is quite inexpensive compared to normal post. 
• Create an ambassador team, managed through a Facebook Group. We love our ambassador team as they are an essential asset for shaping product development, grass roots marketing and brand awareness, organizational feedback, constructive criticism and more. 

Advertising

• Use the Business Manager in Facebook for creating Campaigns, Ad Sets, Ads. 
• Promoted Post and paying to Promote Your Page. I'd suggest not as normal practice. If you have a post that is super relevant and you want to reach your followers, it can be very good, but don't use it as a standard practice to reach your audience. Instead use ads that allow you to target and test various demographics for a much better measurable result.